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How to use meta tags.
| meta tags * Meta tags are included in the html, between the and at the top of the document * It is crucial to get the correct information in these as this could decide whether or not your web site is listed * The meta tags (in the HTML of each page) for title , keywords and description should be utilized to their full value, and match keywords that appear in the body of the page * Some search engines (not all) use meta tags to obtain the information about your site - directories don't use them * Meta tags are an important aspect of search engine optimization step by step instructions planning 1. Think of a short keyword intensive phrase for the page * Keep to 90-150 characters or less (incl. spaces, punctuation etc.) 2. Use this phrase as the basis for a short paragraph for the description meta tag * Do not split the phrase up in the paragraph - keep it intact * It is beneficial to include any other keyword phrases may be relevant for the page * Keep to 250 characters (incl. spaces, punctuation etc.) 3. Use this description paragraph as the opening paragraph in the main content of the page * n.b. There is not much point putting keywords in the description meta tag if they are not included in the actual body content anywhere 4. Think of any other possible keyword/keyword phrases which are relevant to the page * Use these and the keywords from the title and description for the keywords meta tag title The tag is becoming increasingly important to listings. * It should be descriptive, but short (about 150 characters) * Include keywords o Build it around a target phrase for the page o It needs to make sense as a sentence, but try to limit the use of irrelevant words (a, the, etc.) o Try to make it specific to your web site o Never over the top, marketing hype "we are the best site etc." + Is not descriptive or include valuable keywords + Can get you kicked off certain search engines/directories! * What the user sees at the top of their browser and therefore what is shown when they bookmark a page - make it useful! description The description () * This should be informative and not too long (there are recommended limits - around 250 characters) as only a set number of characters will be displayed * Should include keyword phrases o Ideally keywords which are repeated in the title and body content of the page o Put your most important keywords at the beginning of the description o Don't use too many stop words (a, on, the, etc) - search engines don't index them - wastes your description keywords The keywords () * These are the possible keywords a user may submit when searching for information * It is worth putting in variations , acronyms (e.g. employment, vacancies, jobs, careers) and spelling mistakes of words * Use plural over singular * Don't use commas between keywords: o Adds characters and separates words which may be searched for together o Makes repeating of words harder (SEs don't like repetition) o Experiment - if no commas isn't helping your listing, reassess after a few months * 1000 characters (or less) in total - more is just ignored * Don't repeat a keyword more then 3 times o Be careful over variations of the same word (e.g. cook, cooked, cooking) * Match with important keywords in the body content of the page |
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